Propagating closely to the rights, creating trust for workers

It is necessary to provide sets of documents in the form of short videos.

The development of automation and artificial intelligence is changing the job structure, requiring labor skills, causing a part of workers, especially young workers and unskilled workers, to worry about jobs, income and career prospects.

Meanwhile, in many units, due to their specific characteristics, workers work scattered in many locations, so propaganda and ideological orientation for workers need appropriate solutions.

Mr. Nguyen Manh Tuan, Vice Chairman of the grassroots trade union of Hanoi Clean Water One Member Limited Liability Company, said that the unit has more than 2,500 workers but works dispersed. Therefore, propaganda materials need to be concise and take advantage of technology to reach workers as conveniently as possible. Mr. Nguyen Manh Tuan - Vice Chairman of the grassroots trade union of Hanoi Clean Water One Member Limited Liability Company. Photo: Huu Chanh

For example, propaganda content is presented in the form of short videos so that any worker can watch it on their phone. Mr. Tuan emphasized the very necessary factor of transforming propaganda content into action, or in other words, workers need to be ideologically oriented in closer ways.

From the reality at Thang Long Industrial Park (Hanoi), Mr. Tran Ngoc Tuan - Chairman of the Trade Union of Sumitomo Heavy Industries Co., Ltd. (Vietnam) shared that businesses are facing difficulties in recruiting workers, especially young workers. To attract Gen Z workers with a tendency to prioritize light jobs, flexible time, communication must focus on real benefits such as salaries, working hours, benefits...

Meanwhile, FDI enterprises are increasingly promoting automation and digital transformation, requiring workers to change their thinking and improve their skills. Therefore, it is necessary to focus on orienting workers to proactively access technology, gradually shifting from ordinary operating jobs to positions that require higher technical skills. When mastering machines, technology and improving productivity, workers also have more opportunities to improve income and adapt to new production requirements. Another necessary thing is to develop plans and solutions for digital transformation in communication.

For example, after training or coaching on traffic safety assurance, businesses can create survey samples, check the knowledge they receive, for example, with a scale of 100, the organizers can know how many people achieve (above 80 points) or fail, thereby concretizing data similar to KPI when working. In the long term, this method helps measure propaganda effectiveness instead of just statistically counting the number of training sessions or the number of participants as at present.

Businesses need to be responsible

Also exchanging views on the issue of ideological orientation for workers, Mr. Nguyen Van Tron - Chairman of the grassroots trade union of Annora Vietnam Shoe Co., Ltd. (Thanh Hoa), assessed that the awareness of a part of businesses about ideological work for workers is still limited. This is a noteworthy issue because businesses are the direct subjects managing workers. If business leaders do not fully understand the role of communication work, the implementation effectiveness will be difficult to achieve as desired.

At foreign-invested enterprises, the Trade Union organization plays a special role when it has to both build trust with employees and coordinate with employers to carry out propaganda work.

Mr. Tron said that in 2022, information about not allowing one-time social insurance withdrawal caused many workers to resign. The Trade Union has coordinated with the social insurance agency to propagate and explain policies to help workers understand more clearly.

From this reality, he proposed to clearly stipulate the responsibility of enterprises in arranging time for Party committees, authorities and Trade Unions to propagate laws and orient ideology for workers, instead of having to integrate them into other activities as at present.

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