Equipping modern communication skills for trade union officials in the digital age

Improving propaganda and mobilization capacity

On November 4, in Dak Lak province, the Vietnam General Confederation of Labor organized a training to improve the capacity of propaganda and mobilization for trade union officials in 2026.

The training class was attended by about 150 delegates including leaders and cadres working in propaganda and education of provincial and city labor federations, central industry trade unions and units directly under the Vietnam General Confederation of Labor.

The program aims to thoroughly grasp and update the Party's guidelines, policies, laws of the State and new requirements for propaganda, education, and mobilization of union members and workers. At the same time, equip knowledge, improve skills, and professional skills for trade union officials in grasping and handling information and arising situations.

The training content includes topics, focusing on innovating propaganda, education, and mobilization of union members and workers in the new situation.

Building trade union culture and worker culture contributes to building a modern and strong working class and a strong Vietnam Trade Union organization.

Preventing the abuse of legal regulations allowing the establishment of employee organizations at enterprises to oppose the Trade Union organization.

Skills to produce modern communication products to serve propaganda and mobilization of union members and workers.

Research and understand practice; share experiences, good models, and creative ways of working in trade union propaganda and education in localities and units...

In addition, at the program, trainees are also equipped with modern communication product production skills; practical research, sharing experiences, good models and creative ways of working in trade union propaganda.

Propaganda and mobilization work must go one step ahead

Speaking at the opening of the training class, Ms. Thai Thu Xuong - Vice President of the Vietnam General Confederation of Labor - emphasized that the 14th Congress of the Vietnam Trade Union continues to identify the central and core task of the trade union organization as improving the effectiveness of representing, caring for, and protecting the legitimate and lawful rights and interests of union members and workers.

To perform this task well, propaganda and mobilization work must go one step ahead, create consensus, consolidate trust and promote the collective strength of the trade union organization.

According to Ms. Thai Thu Xuong, digital transformation and social networks have fundamentally changed the way union members and workers receive information. Currently, most workers access news mainly through smartphones.

Besides positive information, false and toxic information also spread quickly, which can cause frustration and create hotspots among union members and workers.

If the trade union organization is slow to provide information or information does not meet the needs and aspirations of workers, that gap may be filled by bad, toxic, false, and distorted information.

Along with that, life and jobs are still facing many difficulties; the situation of crime, social evils, especially drugs continues to be complicated, posing requirements for innovating propaganda and mobilization work.

Ms. Thai Thu Xuong proposed that trade union officials switch from "talking to workers" to listening, dialogue and accompanying; from one-way propaganda to multi-dimensional, multi-platform communication.

On the student side, it is necessary to actively exchange and share experiences, apply knowledge to practice and organize retraining for grassroots trade union officials.

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