arousing patriotism and determination to successfully achieve strategic goals in the new era
During the 13th Congress, the Propaganda and Mass Mobilization work has successfully completed its tasks with many outstanding marks, with breakthroughs in propaganda, mobilizing cadres, party members and people to unite and successfully implement the strategic decisions of the Party and State.
Comrade Trinh Van Quyet - Secretary of the Party Central Committee, Head of the Central Propaganda and Mass Mobilization Department - spent time discussing this topic with Nhan Dan Newspaper.
Dear comrade, the 13th Congress term marks a clear change in the field of propaganda and mass mobilization, promoting the role of a bridge, tightening the Party - people's hearts. Can you share some outstanding highlights?
Comrade Trinh Van Quyet: The 13th Congress term is a very special term for propaganda and mass mobilization work. Especially not only because of the huge workload, but more importantly because of the complexity, sensitivity and unprecedented level of the domestic and international context. The profound changes in the global geopolitical and economic situation; the prolonged impact of epidemics and natural disasters; the increase of unstable factors in cyberspace and in social life... have directly affected the ideology, psychology and trust of the people.
The requirement for propaganda and mass mobilization work is extremely heavy, both maintaining ideological stability, creating high unity within the Party, widespread consensus in society, and directly participating in the organization and implementation of very large, very difficult strategic decisions with many unprecedented contents. This is the "big problem", the central and continuous task of propaganda and mass mobilization work in the last term.
Under the unified and focused leadership of the Party Central Committee, directly the Politburo and the Secretariat, headed by General Secretary To Lam, propaganda and mass mobilization work has truly promoted its role as a front force, paving the way; proactively advising and promptly orienting major and sensitive issues; actively explaining, persuading, and removing concerns and worries in society; contributing significantly to maintaining political and social stability in key times.
The very outstanding mark is the merger of the Propaganda Department and the Mass Mobilization Department at all levels in 2025. This is not only a change in the organization of the apparatus, but a strong change in thinking and methods of operation, more closely linking ideological work with People's mobilization work, between "telling the people to understand" and "make the people believe and the people work together".
Through major political activities, propaganda activities to celebrate the country's important events and especially the collection of People's opinions on the draft 14th Congress Documents, propaganda and mass mobilization work has promoted democracy well, firmly consolidating the "people's heart position". Within just 01 month of collecting opinions (from October 15 to November 15, 2025), there were nearly 14 million opinions, with nearly 5 million cadres, party members and people participating; many very profound and enthusiastic opinions received are vivid evidence of the people's trust, companionship and great expectations for the Party.
It can be affirmed that during the 13th term, propaganda and mass mobilization work has fulfilled its role in maintaining the ideological foundation, creating high unity within the Party, widespread consensus in society, contributing significantly to the successful implementation of the Party's major, difficult and unprecedented decisions in practice.
To ensure and promote the pioneering role and responsibility of creating in the new period, which requires propaganda and mass mobilization work to strongly innovate thinking and methods of action, what is the specific content, comrade?
Comrade Trinh Van Quyet: In the current period, innovation in thinking and methods of action of propaganda and mass mobilization is no longer an option, but a mandatory requirement. Practice shows that the Party's strategic decisions are increasingly having a wide scope of impact, directly and deeply affecting the lives and interests of the people; while the information environment and public opinion change very quickly, complexly, and in many directions. If there is no high consensus on awareness and social consensus, it will be difficult for the right policies to come into life. Therefore, propaganda and mass mobilization work must strongly innovate approaches and impact methods. The focus is not on one-way communication, but on convincing, clarifying the political basis, practice and long-term benefits of each policy and decision; helping cadres, party members and people understand correctly, trust and voluntarily implement.
The most important requirement is to improve the quality of grasping, analyzing, and forecasting the ideological situation and public opinion. This is the foundation for proactively advising Party committees in leadership and direction; at the same time, maintaining a proactive stance on the ideological front, not being passive or surprised by arising complex problems. Propaganda and mass mobilization work must truly "go ahead and pave the way", "go together and do together" and "go behind the summary"; must be strongly innovated in the direction of enhancing dialogue, listening and accompanying the people. Mass mobilization, after all, is to make people understand, people trust and people work together. We must consistently practice Ho Chi Minh's ideology: listen to the people, speak to the people, make them believe; promptly resolve legitimate concerns right from the grassroots, not to let them accumulate into "hot spots" of ideology and public opinion.
The consistent goal of propaganda and mass mobilization is to build and strengthen the people's trust in the leadership of the Party; promote democracy, strengthen social consensus and the great national unity bloc. When the "party" is in harmony with the "people's heart", it is the greatest source of strength for the country to overcome all difficulties and challenges and develop sustainably.
To effectively implement strategic decisions and in the future the Resolution of the 14th National Party Congress, it is necessary to change right from the way of research, study, and thoroughly implement the resolution. What is the significance of digital transformation, comrade?
Comrade Trinh Van Quyet: In order for the Party's strategic decisions, including the Resolution of the 14th National Congress, to truly come into life, the stages of research, study, dissemination, propaganda and organization of the resolution must continue to be strongly innovated. The consistent viewpoint is: only when there is a clear idea can action be decisive, and the results can be sustainable. Learning and implementing the resolution cannot stop at conveying content, but must help cadres, party members and people grasp the goals, clearly understand their responsibilities and specific actions.
Digital transformation in current propaganda and mass mobilization work is an objective requirement, of special importance. This is not simply the application of technology, but the innovation of ideological leadership methods, methods of organizing the dissemination of resolutions and methods of connecting the Party and the People in new conditions. Digital transformation helps expand propaganda space, shorten access gaps, improve timeliness, interaction and convincing effectiveness of propaganda and mass mobilization work.
Implementing the direction of General Secretary To Lam, the Central Propaganda and Mass Mobilization Commission is gradually building and operating a digital ecosystem in the entire industry; linking digital transformation with the requirement of grasping and mastering science and technology, while improving information management capacity and orienting public opinion. The goal is to make the team of propaganda and mass mobilization cadres at all levels clearly understand the requirements of the task, proactively and effectively implement work plans; at the same time, contribute to limiting bad and toxic information and fake information, maintaining the people's trust.
Digital transformation also opens up the possibility of expanding the channels to "listen" to the People more effectively, through collecting and analyzing public opinion data. This is an important basis for propaganda and mass mobilization work to promptly advise Party committees to adjust policies and guidelines in accordance with reality and the people's hearts, thereby improving the effectiveness and efficiency of the Party's leadership and direction.
After all, digital transformation in propaganda and mass mobilization work is to serve the core goal of maintaining the Party's ideological position, strengthening social trust, promoting democracy and enhancing consensus among the people. When the Party's resolutions are properly understood, deeply absorbed and voluntarily implemented by the People, it is the clearest measure of the effectiveness of propaganda and mass mobilization work, and at the same time, a vivid demonstration of the role of "going ahead, opening the way" in the new period.
Read the original here
