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Recruitment demand in Can Tho increases sharply as businesses enter the peak of year-end production and business. Photo: My Ly
Recruitment demand in Can Tho increases sharply as businesses enter the peak of year-end production and business. Photo: My Ly

Can Tho businesses face difficulties in recruitment race

MỸ LY (báo lao động) 23/10/2026 14:38 (GMT+7)

Year-end recruitment demand in Can Tho is increasing sharply, but businesses are facing difficulties due to the shortage of unskilled labor, skill gaps and human resource competition.

Year-end recruitment wave

Through surveying, collecting information and receiving recruitment orders from businesses in the city and surrounding areas, the Can Tho City Employment Service Center (DVVL) recorded that recruitment demand is increasing sharply. Businesses are accelerating recruitment to meet peak production and business to serve year-end and Tet orders.

Demand is concentrated in 4 main industry groups, including manufacturing, processing and industrial processing; commerce, retail and food services (F&B); transportation, logistics and delivery; professional and technical human resources.

A representative of Xanh SM Recruitment said that the demand for travel, transportation of goods and shopping in Can Tho is increasing sharply at the end of the year. To meet the demand and expand pure electric transportation services, the unit plans to recruit 100 - 200 electric motorbike drivers and electric car drivers.

Drivers have the opportunity to achieve an income of 10 - 18 million VND/month depending on full-time or part-time forms. In addition to revenue on each trip, the company applies initial activation bonus programs, weekly effective bonuses, and trip exceedance bonuses during peak hours and holidays, Tet," said a representative of Xanh SM Recruitment.

Planning to find a job, Mr. Nguyen Ngoc Tan (Ninh Kieu ward, Can Tho city) wants to find a job as a driver with an income of 10 million VND/month or more. Mr. Tan shared that the flexible nature of the job in terms of time is an important factor, helping himself to proactively balance between earning income and taking care of his family.

I expect the salary plus overbooking bonuses to help the family have some money to cover living expenses and take care of a full Tet for the family" - Mr. Tan said.

Supply and demand challenge

According to the Can Tho City Employment Service Center, entering the fourth quarter, the pressure on the labor market in the area is real, reflected in 3 key challenges. First of all, the local shortage of general labor in large numbers.

Ms. Nguyen Thi Kim Chung - Deputy Director of the Can Tho City Employment Service Center - informed that many units in the garment and seafood processing industries need to recruit from hundreds to thousands of workers in a short time. Meanwhile, the source of idle local labor is limited and workers often have a psychology of carefully considering preferential treatment, salary and Tet bonus before starting a job.

The second challenge is the mismatch between recruitment requirements and workers' skills. "Businesses are increasingly demanding higher standards of labor discipline, industrial style and technical skills. However, a part of workers applying for jobs still lack practical experience or do not fully meet the required professional certificates" - Ms. Chung analyzed.

In addition, the competition of human resources between regions is also an issue that needs attention. According to Ms. Chung, workers in Can Tho currently have many flexible choices, from working on the spot, working at large industrial centers in the Southeast region, to participating in long-term work abroad programs such as Japan and Korea.

However, with additional resources from new graduates from universities and colleges in the area, along with soldiers completing military service and workers moving to localities, the Center believes that the market still has the ability to balance well if businesses offer satisfactory and flexible recruitment policies.

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