MB is valued at nearly 1.6 billion USD, up 59 places globally

According to Brand Finance's latest global report published on March 20, 2025 on the Top 500 most valuable banking brands globally, the brand value of Military Commercial Joint Stock Bank (MB) reached 1.6 billion USD, the bank with the fastest growth rate in brand value in the industry in Vietnam, up 5 times compared to 5 years ago.

With impressive brand value figures, MB has jumped 59 places to 168th place in the Top 500 most valuable banking brands globally with a Brand Strength Index (BSI) of 87.7/100, in the AAA group.

MB's brand evaluation results and brand strength have grown positively thanks to its high familiarity, leading number of users in Vietnam, providing quality products and services, innovation speed to enhance the value it brings to customers and the Bank's commitment to sustainable development. Determined with the strategy of "Becoming a digital enterprise - Leading financial group", MB has invested heavily in technology and sustainable development goals, especially in ESG activities with a budget of up to VND 65,000 billion. Thanks to the digital corporate culture of promoting speed and efficiency, improving agile working methods and promoting creativity to create more value for users, MB maintains its strong position in the banking industry.

Not only that, MB also builds strong trust and love from customers thanks to service quality and dedication to each customer experience. Building long-term relationships and local connections with customers has helped MB become a prestigious bank, trusted and loved by many customers. This is demonstrated by the largest number of people installing and using MBBank APP accounts in Vietnam with 32 million users as of February 2025. Accordingly, it is estimated that 1 in 2 adults uses MB's account. APP MBBank ranked Top 2 in terms of the most installed applications across Vietnam in the fourth quarter of 2024 (according to Melt Water's February 2025 report). Also in February 2025, BIZ MBBank is an application with the No. 1 satisfaction rating index in the field of corporate finance, always in the Top 10 financial applications on Apple Store across Vietnam.

From the perspective of a market survey, Decision Lab has just announced the best 2025 banking rankings based on more than 10,000 annual interviews with Vietnamese consumers announcing the same day showing that MB sets the No. 1 position in the commercial group and 2 in the best banking rankings in the whole industry, affirming the important role in the market and the ability to meet the increasing demand effect of customers as the customer -to -create strategic and higher demand of customers as the customer -to -create strategy.

Known as a bank in the Top of efficiency and safety indicators, MB always strives to grow scale indicators and pre-tax profit above industry average - a solid, reliable bank, trusted by many customers.

At the end of 2024 in the context of many challenges for the economy, MB achieved a pre-tax profit of VND 27.6 trillion, total assets reached more than VND 1 million billion, an increase of 18% in early 2024.

Brand Finance is a world-leading independent independent brand valuation and strategy consulting company, headquartered in London, UK. Every year, Brand Finance conducts more than 6,000 brand reviews and publishes brand rating reports, including the Top 500 Banking Report - ranking 500 most valuable and strongest banking brands in the world. The report was widely followed and attracted international media attention such as Reuters and the Financial Times.

The latest results above were announced by Brand Finance, the first company to be certified by independent auditors to comply with both ISO 10668 and ISO 20671 in the brand valuation method, certified by the Marketing Responsibility Standards Board (MASB) in the United States.

Decision Lab, established in 2017 in Canada, is an in-depth research organization on behavioral science. Decision Lab applies scientific and technological methods to support organizations in making smart decisions, solving problems in business and society.

Decision Lab's Best Bank Ranking annually is based on the YouGov BrandIndex, a tool to measure brand health through factors such as Impressions, Quality, Value, Encouragement, Proposal and Reputation. Banks are ranked based on the combined scores from these factors, reflecting the level of recognition and trust of customers in banks. The ranking helps evaluate leading banks and brand improvement trends each year.

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