National Assembly deputies talk about films "Red Rain", "Little Wolfoo", MV "Northern Bling"

On April 22, the National Assembly discussed the draft Resolution of the National Assembly on a number of breakthrough mechanisms and policies for Vietnamese cultural development.

Delegate Tran Thi Van (Bac Ninh Delegation) said that a reality that exists is that while the need to access culture is increasingly diverse and market-oriented, cultural preservation work in our country is mainly implemented in the direction of static preservation - focusing on preserving, restoring and protecting the original state of heritage.

This approach, although retaining cultural identity, reveals many limitations, culture is separated from contemporary life, difficult to access, especially for the younger generation; lacks a mechanism to transform into economically valuable products; mainly depends on the state budget, lacks sustainability.

While these cultural values, if put into creative industrial products, have the potential to spread very quickly and very strongly.

The delegate cited the example of Red Rain as a war film, exploiting historical and revolutionary cultural elements. Meanwhile, MV Bac Bling - a modern entertainment product is exploited from traditional cultural materials. Wolfoo - a Vietnamese animated film, a digital content cultural product (reaching 3 billion views worldwide/month, 50 million multi-platform viewers, released in 17 languages).

This shows that traditional culture can completely become an attractive creative material in the digital age, both contributing to preservation in a flexible way and bringing economic value. If only stopping at preservation, culture will forever be a heritage, valuable but not exploited. Culture only truly "lives" when placed in the flow of the market and creativity.

The policies designed in the draft only stop at the level of incentives, not creating strong enough financial motivation to attract the private sector and international investment; lacking quantitative indicators for each stage.

After 5 years, 10 years, how many cultural businesses are there? How much is exported, how many heritage cities are there, how many national cultural special zones and how much% of GDP culture contributes," the delegate raised the issue.

From the above reality, the delegate proposed that cultural digital transformation should be identified as a central pillar.

Financial and tax incentive policies need to be stronger. In addition to the 5% tax rate and preferential VAT, corporate income tax needs to be applied at a more competitive level, with long-term exemptions and reductions for key cultural industries.

This is a proven tool that many countries around the world use effectively to attract investment.

Delegate Nguyen Phuong Thuy (Hanoi Delegation) said that the draft mentions the mechanism of outsourcing, ordering and cultural funds in the direction of risk-taking, but has not clarified the method of acceptance and settlement.

Therefore, it is necessary to amend it in the direction of clearly stipulating that the acceptance of creative products using the budget must go through an independent professional council and the council's conclusion on ideological and artistic value is the main basis for settlement.

Supplementing the principle of not requiring retroactivity or compensation for reasonable costs that have been implemented in cases where the project does not achieve economic efficiency as expected but still ensures the requirements for artistic quality.

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