Original Vietnamese content is translated by LaoDongAI
The trend of livestream sales on e-commerce is booming in Vietnam. Photo: Screenshot.
The trend of livestream sales on e-commerce is booming in Vietnam. Photo: Screenshot.

State encourages the development of new e-commerce business models

ANH HUY (báo lao động) 18/05/2026 08:58 (GMT+7)

From July 1st, the Law on E-commerce takes effect, this Law stipulates that the State encourages the development of new types and models of e-commerce business.

This Law stipulates policies on e-commerce development; e-commerce platforms and responsibilities of organizations and individuals in e-commerce activities; e-commerce with foreign elements; responsibilities of organizations providing e-commerce support services; application of technology in management and handling of violations in e-commerce.

The E-commerce Law dedicates a chapter to regulate policies for e-commerce development.

Through this, the State has mechanisms and policies to develop the domestic e-commerce market, promote the circulation of goods and services, improve competitiveness, and protect the legitimate rights and interests of consumers and other entities participating in e-commerce activities.

The State supports and develops cross-border e-commerce, expands international markets for Vietnamese goods and services, ensures compliance with international treaties to which the Socialist Republic of Vietnam is a member, and protects national security, sovereignty and interests.

At the same time, the State encourages the development of new types and models of e-commerce business; promotes initiatives, innovation, and creates favorable conditions for organizations and individuals to research and apply e-commerce to production, business and consumption.

The State encourages investment and construction of e-commerce infrastructure, including: digital infrastructure, logistics infrastructure, payment infrastructure and other infrastructures to comprehensively complete the e-commerce ecosystem.

The State also has policies to develop e-commerce in accordance with national orientations and strategies on green and sustainable growth; The State focuses on training, fostering, and developing human resources for e-commerce activities to meet the requirements of e-commerce development, innovation and national digital transformation.

The State allocates resources from the state budget and other legal financial sources in accordance with the law to support e-commerce development programs and tasks.

According to the provisions of the law, the subjects entitled to special mechanisms and policies to support e-commerce development include:

Household businesses, individual creative startups; cooperatives, unions of cooperatives operating in agricultural production and processing and traditional occupations; small and medium-sized enterprises owned by women, enterprises using many disabled workers.

People with disabilities; individuals who are ethnic minorities; organizations with headquarters, individuals residing in mountainous areas, border areas, islands, and areas with difficult and extremely difficult socio-economic conditions according to the provisions of law.

Specific support policies for the above-mentioned subjects include: Supporting the cost of connecting digital infrastructure, establishing booths on e-commerce platforms; free or supporting training costs on e-commerce.

Supporting the implementation of administrative procedures; creating conditions to access preferential policies on national digital transformation and programs to encourage innovation; building exemplary models of e-commerce in ethnic minority and mountainous areas, border areas, islands, and areas with difficult and extremely difficult socio-economic conditions.

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