Customers plan early, prioritize experiential tours for the April 30 holiday
Ho Chi Minh City - For the April 30 - January 1 holidays of this year, tourists tend to plan early, prioritize experiencing and are willing to spend on worthy services.
For the April 30th holiday this year, Ms. Nguyen Anh and her husband (Tan My ward) booked a 5-day 4-night tour to Thailand, instead of choosing short trips as before.
Ms. Nguyen Anh said that her family prioritizes long-day trips to have complete rest time, and at the same time, chooses package tours for convenient travel and no worries about schedule.
We book tours early to have good prices and choose suitable services, especially when traveling with family" - Ms. Anh shared.
Market records show that this trend is not unique. According to Ms. Nguyen Nguyet Van Khanh - Director of Marketing and Communications Department of Vietravel Tourism Joint Stock Company, the holidays in the second quarter, especially the Hung Kings Commemoration Day and the April 30 - May 15 holiday, are always the period when the tourism market grows strongly thanks to the need for rest, energy recovery and traveling with family and friends after the beginning of the year.
This year, consumer psychology of tourists continues to be cautious but more flexible. Tourists are not only interested in prices but also focus on journey quality, reasonable length of stay, convenience of travel and overall experience value.
At businesses, the number of customers closing tours for 2 holidays has reached more than 65% of the capacity. Tourists tend to book early for air route tours, near foreign tours and products for families. Meanwhile, short-day groups still prioritize convenient, time-saving but guaranteed experience routes.
The distance between holidays is not too far, which also makes the demand clearly distributed. Hung Kings Commemoration is suitable for short trips, while the April 30 - May 1 holiday is the time when tourists are willing to spend more time on long-day trips at home and abroad.
During the Hung Kings Commemoration Day, short domestic tours, sea resorts and nature tourism are of great interest thanks to convenient travel time. Meanwhile, the April 30 - May 1 holiday recorded increased demand for 3-5 day tours and international tours in nearby destinations such as Thailand, Singapore, Malaysia, China, South Korea, Taiwan (China).
In the domestic market, destinations such as Phu Quoc, Da Nang, Nha Trang, Quy Nhon, Da Lat and northern provinces continue to maintain their attractiveness thanks to meeting diverse resort and experience needs and being suitable for many generations in families.
Mr. Pham Anh Vu - Deputy General Director of Viet Tourism Company said that entering the peak season April 30 - May 1 and summer 2026, Vietnamese tourists tend to travel more methodically, plan early, compare carefully and are ready to spend on worthy services.
Surveys show that tourists prioritize 3-5 day trips, focusing on sea and island routes and major cities associated with events. At the same time, many people switch to nearby destinations or tours that do not use air routes when airfares and fuel surcharges fluctuate. Tour prices during this period also increased by about 10-20% compared to the same period last year.
From a market perspective, travel companies believe that this is a stage when the tourism industry gradually shifts to competition by organizational capacity, brand credibility and quality of experience instead of just focusing on price.
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