Creative application of Ho Chi Minh's ideology on propaganda work in innovation of propaganda and women's work activities at the Vietnam General Confederation of Labor

May comes again, our hearts are filled with remembrance of President Ho Chi Minh - a genius leader, an outstanding ideologist, who left our Party and our nation with an invaluable ideological heritage, including profound thoughts on propaganda work.

He once advised: "Propaganda is about bringing out a certain problem and explaining it, and telling it, and discussing it... so that people understand, people respond, and people do it." The simple but philosophical statement clearly demonstrates the key role of propaganda in enlightening and mobilizing the masses to participate in the revolution.

According to Uncle Ho, the goal of propaganda is to serve the people and the Fatherland. We must make the people understand the policies and guidelines of the Party and the policies of the State, thereby voluntarily participating in implementation. We must rely on the people, turn to the people, speak the voice of the people and for the people.

In particular, he always focuses on propaganda work for workers, farmers, women - the core forces of the revolution. He requires the content of the propaganda to be practical, close, suitable for the educational level, psychology and living conditions of each subject; at the same time, always associated with setting an example and practical actions. Because as Uncle Ho said: "A living example is worth more than a hundred propaganda speeches".

With a scientific, folk-lingue, lively and easy-to-understand working style, President Ho Chi Minh always flexibly uses forms of propaganda: from journalism, art, poetry, comedy, radio to direct speaking, community activities. Those forms still have high practical value, and need to be inherited and promoted in the new era.

He always emphasized that propaganda is not only about conveying information, but must touch the hearts, arouse awareness, self-awareness and action of the masses. In the context of the Vietnamese working class facing many new challenges of the times, applying Uncle Ho's creative ideology to Propaganda and Women's work is an urgent task, with survival meaning to build a strong Trade Union organization, especially in caring for and protecting the rights of union members and workers, especially female workers.

Immersed in the teachings of Uncle Ho, along with continuous efforts, in recent years, the Propaganda - Women's work of the Vietnam General Confederation of Labor has achieved many remarkable results, such as:

- Raising political and legal awareness, sense of organization and discipline for union members and workers;

- Expand emulation movements: "Good at public affairs, good at housework", "cultural, artistic, sports movements", thematic seminars...

- Strengthen the application of information technology and social networks in communication: build fanpages, Zalo groups, produce promotional videos, livestream; love programs... to quickly and effectively reach a large number of union members.

However, practice also poses many challenges such as:

- The content of the propaganda is still dry, not really close, not close to the needs of workers' lives, especially female workers;

- The form of propaganda is still monotonous and less creative;

- Not often grasping and listening to the thoughts and aspirations of workers to adjust the content appropriately.

These things make me wonder: How to truly "touch the heart" with propaganda? How can workers, especially female workers, consider the Trade Union as a trusted companion?

From studying and following Ho Chi Minh's ideology, I would like to boldly propose some solutions to innovate Propaganda - Women's work as follows:

First, innovate propaganda content in a practical and approachable direction.

President Ho Chi Minh teaches: "It must be true to the listener's mentality, must make the listener understand, feel, and act" Therefore, the content needs to focus on specific, practical issues such as: maternity benefits, health care, children's education, gender equality, prevention of domestic violence... Propaganda should be associated with real-life stories, advanced models to inspire and create a spread.

Second, promote the application of digital technology.

The context of the 4.0 industrial revolution requires innovation in propaganda methods. It is necessary to invest in producing attractive video clips, infographics, electronic newsletters, distributed via fanpages, YouTube, TikTok, Zalo... Organize online contests, live seminars on social networks to attract the participation and widely share of workers.

Third, increase listening and dialogue with workers.

One of the unique features of Ho Chi Minh's style is his closeness, respect and acceptance of opinions from the people. Therefore, it is necessary to organize periodic online surveys, "Workers' Voice" forums, exchanges and meetings between union officials and female workers to listen to their thoughts and proposals, thereby adjusting the content of propaganda close to reality.

Ho Chi Minh's ideology is the guiding principle for all activities of the Trade Union organization. As a union cadre, propaganda is not only a task, but also an opportunity to spread good values, connect the heart and increase trust in the Party and the Trade Union organization.

"Discussing at the thematic conference: Party viewpoint, Ho Chi Minh's ideology on the working class and trade union organizations"