Training on communication work for trade union officials

Speaking at the training session, Ms. Duong Minh Anh - Deputy Head of the Trade Union Department of Vietnam Airlines Corporation said that communication work is increasingly playing an important role in trade union activities and the sustainable development of enterprises.

Effective communication will spread the role and function of representing, caring for, protecting the legitimate and legal rights and interests of workers of the trade union organization, promoting positive values in the work and life of workers.

In the context of the explosion of information technology and the popularity of social networks, trade union communication work must change, combining word of mouth, tradition with modern communication (including the use of artificial intelligence AI) to process information to become attractive, sensitive, and effective.

That requires each union cadre to be a person with new knowledge and skills in communication to convey messages promptly, flexibly, creatively, and attractively to union members and workers. Thereby contributing to the role of trade unions at all levels in bridging the gap between employees and employers, especially in a business like Vietnam Airlines - a business with complex production and business characteristics and high safety requirements.

In addition, union activities are repetitive, easily creating boredom for union members and workers. Therefore, officers of the Trade Union Communications Team need to identify groups of users using social networks and channels to receive information from workers.

Thereby, cadres working in trade union communication are equipped with the skills to plan quarterly and annually communication content for the trade union's information page; groups of content that union members and workers are interested in such as wages, bonuses; labor policies; workers' lives.

Within the framework of the training, cadres in the trade union communication team also practice using AI tools to write articles and create videos. The training program took place from September 19 to September 21, in Hue City.